The year of 2020 is proving to be challenging time and again and we couldn’t agree more. While the entire world is on a standstill and nearly everything has come to a distressing halt, the fact that the pandemic has affected the travel industry in catastrophic ways cannot be denied. We, at the Toursim Authority of Thailand (TAT), are more than happy and thrilled to launch our very own digital campaign #TogetherThailand.
About The Campaign:
The Mumbai and New Delhi offices of TAT have come together to curate #TogetherThailand. The aim is to increase engagement with India’s travel trade whilst giving Thailand Tourism a boosting momentum. The campaign will be run on all digital platforms from the 5th of August 2020 to the 5th of September 2020. Every Wednesday, contests crafted around four diverse themes will be rolled out. These themes will largely focus on destinations, products and services in Thailand that travellers, explorers and tourists can visit post Covid-19. The audience will be engaged via these contests and questions. Winners can expect some really cool and exciting prizes.
The underlying goal of #TogetherThailand is to build quality relationships with travel trade partners and travel agent friends in India. Vachirachai Sirisumpan, TAT Director from New Delhi and Cholada Siddhivarn, TAT Director from Mumbai, believe that this digital campaign will help TAT promote Thailand in a way that imprints this gorgeous destination in the minds of people. With this, the campaign extends emphasis on spreading awareness about new products and services in Thailand, staying in constant touch with travel agents and developing long-lasting relations with them.
In addition to this, with #TogetherThailand, TAT plans to stand by its commitment to the Indian market of making healthy, fruitful and exciting connections with travel partners across the globe.