The Tourism Authority of Thailand (TAT) is launching a unique online video sharing campaign that ‘dares’ foreign tourists and expats in Thailand to accept four challenges by creating videos to post on social media and share with friends using the #WeDareYouThailand hashtag.
Each of the four activities will allow participants to discover more about the identity of Thailand through four different types of challenges including Muay Thai (Thai boxing), Thai language, Khon (Thai masked dance drama), and Ruesi Dat Ton (Thai yoga). Those who successfully complete the challenge get the chance to win a trip to Thailand or other exciting prizes.
TAT Governor Mr. Yuthasak Supasorn said, “We Dare You’ encourages participants from around the world to accept the challenge set by TAT and explore their inner ‘Thainess‘ in every video that they post.
“The activity promotes a range of ‘Thainess’ elements and experiences through the four unique challenges. We hope that it will help encourage repeat visits among international tourists who appreciate these timeless traditions and cultures of Thailand,” Mr. Yuthasak said.
He added that anyone can join on the ‘We Dare You’ campaign website that includes special privileges, articles and travel information. In addition, there will be other online activities which participants can join on a monthly basis.
“For each challenge, participants have to record a video of their response, and then upload it to the website, while also sharing the video on their own personal social media account with the hashtag #WeDareYouThailand. Most importantly, they must tag a friend to pass on the challenge.”
For step one, participants must select the challenge they want to accept out of four options. Then after accepting the challenge, step two is to watch the relevant video on the website, then, register or log in and to record your own video that imitates the gestures of the video they just watched on the ‘We Dare You’ website.
After completing their video recording, the final step for all participants is to share their video link on their personal Facebook page with the hashtag #WeDareYouThailand and set the post as public. Then, they must tag a friend who they want to pass on the challenge to.
All of these steps must be successfully completed to have a chance to win. Entrants that fail to meet these criteria will not be considered.
The TAT’s ‘We Dare You’ challenge runs from now until 31 July, 2019.